Market audit, competitor analysis, market segmentation and positioning
Establishing corporate vision, mission, value proposition and strategic direction
Preparing the digital and printed campaign to deliver strategic objectives
Focus on improving corporate image to create competitive advantage
Product and identity creation, brand design, positioning and building
Website design, digital and graphic design for print, UI software design
Corporate literature, digital media, printed material, grant and funding pitches
Event planning and booking, stand layout design, content creation and delivery
Our vision is to help organisations identify value and achieve objectives by providing strategic and tactical marketing support.
We aim to provide innovative, forward-thinking businesses with branding, creative and strategic marketing support, allowing them to highlight new products, techniques or services to their target audience using powerful marketing communications that create an impact.
We do this by developing stronger relationships, creating a detailed understanding of our clients needs, their customers and markets, then utilising decades of experience in the marketing and creative sector to apply effective campaigns that resonate with the end user.
Clients benefit from the application of a strategic, long term approach to achieving marketing objectives. This approach is synchronised with a broad range of creative capabilities that deliver a return on your investment that's greater than the cost of our services.
Our aim to provide you with effective, achievable and measurable marketing services that bring results with greater return on investment than the cost of hiring our services.
Based in Bishop's Stortford, Hertfordshire, Gregory Gray was originally formed in 2004 and provides marketing services for a broad range of clients. Headed by David Gray, the business adopts a strategic approach to achieving marketing goals. That might involve content generation, social media planning and delivery, creative design or event management. This means that clients benefit from a unique blend of long term strategic thinking and creative talent. David is a firm believer in putting the customer first and adopts the philosophy that when you see a business from the customers persepctive it can result in your company becoming a preferred supplier and the obvious choice for your customers to do business with.
Having studied masters level strategy at The Chartered Institute of Marketing (CIM), run a creative studio and worked within a global business at board level, David has more than 20 years experience in marketing. He brings a broad range of skills to the business which means that clients benefit from a professional, independent and creative approach to achieving objectives.
One of David's key strengths is his ability to distil complex data into a clear and concise graphic, cutting through the clutter and getting across the essential information. I have found his clear analysis vitally important in communicating a well informed message, countering inertia and ultimately making the right business decisions.
David has passion, energy and a great talent for strategic marketing, communications and branding. He is a strategic thinker and is able to cut through the "noise" to find the critical areas of focus to drive maximum growth.
David’s knowledge and skills mean he gets to the heart of what brings value to a company. As such, I would recommend David as an asset to any business seeking to enhance their value through strategic marketing and tactical communications.
David is a creative and talented marketing expert and designer who I've known for many years now. He is a person that can capture your ideas, and put them into a design, much of his ability comes from his skill at understanding and connection with the client.
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